Lammo.net: Affiliate Marketing Blog

I had a card through the door yesterday - a missed delivery from Royal Mail. Oh well, thought I.. yet another item of baby paraphernalia that Er Indoors has been buying online (usually without remembering to go through an affiliate link I may add.. grr) - So off I trundle to the delivery centre in the rain today expecting some sort of pillow/book/milking device. But oh no! The package was addressed to me - me! I never get deliveries unless they’re of the bill variety.

Awaiting me in a nice FRAGILE box which no doubt the local posties had been using as a goalpost for the last 24 hours were these two little beauties:

This just gets better and better, not only a delivery for…

Continue Reading Cheers!

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I've been using the same company to outsource my link building and content writing for over 3 years now, and would happily recommend them to anyone.

Drop me a line through this page, and I'll get Simon who runs things over there to get in touch with you with a free no-obligation quote to see what they can do for you.

As always with any on-page SEO factor, there has been considerable debate as to the merits and use of Meta Tags. Ask 20 experts and you’ll get 22 opinions! Some question whether or not they continue to serve any purpose and whether using them will really make any difference to the search engine ranking of your site. The current thinking is that although the use of Meta Tags by no means provides any level of guarantee as to search engine inclusion or placement, their effective use remains important.

The TITLE Tag
Since the Meta Tags are contained within the HEAD section of a page, before looking at them in detail it is worth mentioning the importance of the TITLE tag which is also contained within this section. Although not a Meta tag…

Continue Reading Should you still use Meta Tags?

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PLEASE NOTE: Lammo is supported entirely by the kind donations of its loyal sponsors - Please help keep this blog running by supporting them:

I've been using the same company to outsource my link building and content writing for over 3 years now, and would happily recommend them to anyone.

Drop me a line through this page, and I'll get Simon who runs things over there to get in touch with you with a free no-obligation quote to see what they can do for you.

Everyone (myself included) bangs on about the importance of good content and how content is the real driving force behind creating a successful affiliate site, but there is something else concerning many affiliates at the moment: design. The forums are alive with questions regarding the battle between design and content; which one you should focus on, which should be your first concern when building a site and which is ultimately the final factor that will push your site into the mainstream and monetise your traffic.

The truth is that rather than being mutually exclusive considerations, any work you do on the design of your site and the content you put on it must ultimately achieve some kind of Zen-like balance. You can have…

Continue Reading Which came first? The content or the design?

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Whilst it is relatively easy to set up your own site these days, the degree of competition in almost any sector you care to name means that getting your site to stand out amongst the crowd is going to take a great deal of effort.

We have talked elsewhere on Lammo about the other factors involved in Search Engine Optimisation (SEO) both on-page and off-page. One of the vital elements on your on-page strategy is that of keyword density.

The Right Keywords
Choosing the right keywords is vital in attracting traffic; for the most part this relies heavily on understanding your audience and targeting those key phrases they are most likely to use. Many affiliates already use tools such as the Google AdWords…

Continue Reading How dense are you?

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PLEASE NOTE: Lammo is supported entirely by the kind donations of its loyal sponsors - Please help keep this blog running by supporting them:

Updating Lammo with new blog posts several times a week takes a hell of a long time out of my working day, and that means time away from building my own business.

Therefore, the only way I can keep this blog going is through the support of our loyal sponsors, without whom Lammo simply wouldn't exist. Please support them, as they have supported us.

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We’ve all received those rather irritating cold calls from various banks, mobile phone networks and even double glazing salespeople, and cold calling has become something of a hot topic of things to complain about with us Brits, so is it really any surprise that people have started to have the same extreme reactions when it comes to emailing?

The truth is, that whilst cold calling has perhaps proved successful in some ventures, the dangers of internet ’spam’ seem to flag up a warning to all of us these days and the risk of viruses or fraud seem all too frightening so most e-mails are deleted without ever having been opened. In some instances, emailing can have the opposite effect to the one initially intended, that is, that potential…

Continue Reading Sorry seems to be the hardest word

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PLEASE NOTE: Lammo is supported entirely by the kind donations of its loyal sponsors - Please help keep this blog running by supporting them:

I've been using the same company to outsource my link building and content writing for over 3 years now, and would happily recommend them to anyone.

Drop me a line through this page, and I'll get Simon who runs things over there to get in touch with you with a free no-obligation quote to see what they can do for you.

With this new year already speeding by (why must this always be the case?) and the peoples of the world seeming to be in a paradoxical state of both despair and hope (depending on the time of day you tune into a 24 hour news channel) it’s time to visit the world of linking and see if the winds of change have been kicking up dust. We have talked before about linking being all about an exchange of value and an essential part of the online affiliate currency, and that partnership is integral to success. However, as many people will have experienced first hand, the realities of linking aren’t as clear cut and as simple as we would perhaps like them…

Continue Reading Link Building is still bloody hard work

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