I have long been an advocate of attending conferences and networking events. I have attended many in my time in Affiliate Land, but somehow I’ve never made it any of the four Think Visibilities. The latest one, held on the Saturday just gone was no exception as it clashed with my niece’s 16th Birthday. Even Argyle managed to get their... 

Continued from Part II… Part Three: 2006 to 2010. Knock it all down and start again. My return to Affiliate Marketing wasn’t exactly a joyous occasion, it was more of a firefighting experience. Balancing the books was pretty much impossible. I had £3,000 left on the company overdraft (which they refused to extend), and staff wages of £8,000... 

Continued from Part I Part Two: 2003 to 2006: Making a fortune, losing a fortune. Walking away. Forced back. So where were we? Oh yeah, Adwords came along, and totally changed the game for me, and a lot of other affiliates. We were making a good living before, but once Adwords hit these shores, the game suddenly became easy, and almost overnight a decent... 

It was my brother’s birthday on Sunday. Which is nice and all, and not really relevant to Affiliate Marketing. Except that 1st August isn’t just the day my brother was born, it was also the day that my career in Affiliate Marketing was born (albeit there’s a bit of an age gap between the two!!) – yup, 1st August 2000 was the... 

Dartmoor by day So I fancied a challenge.. I was going to do a Half Marathon, but that seemed a little easy. So instead I chose the “Midnight Madness: on the 17th July I shall be trekking 14 miles across Dartmoor in the middle of the night, armed only with a pair of walking boots and a torch! I’m doing this to raise money for the Fishermen’s... 

7th January 2002.. My first day as a Full time affiliate. I’d been working part time on my affiliate business for just short of 18 months before handing in my notice at the Day Job from Hell, giving myself a few weeks off for Christmas, New Year and Good Behaviour, and starting afresh to concentrate full time on my affiliate business. Few thought... 

There’s been a fair bit of debate recently about More Niche’s decision to introduce “Split Commissions” on their weight loss pill product Proactol, the idea being to reward not only the last referrer as pretty much every other affiliate program does, but to also award the first referrer with a flat CPA (currently £3.50). Now... 

Lammo in Mourning – Well, it finally happened.. Plymouth Argyle were relegated from the Championship last week, and we’re going to be plying our trade against such giants as Rochdale, Yeovil and Bournemouth next season. Heck, we might even be playing Aldershot Town in a league fixture next season – This from a club that claimed to... 

No excuse for bad service – Zak from Prezzybox had a great rant on his blog last week after he experienced awful customer service when trying to buy a new car. There’s no excuse whatsoever for this – your sales team are the face of your company, and as we look to exit recession, building up customer loyalty is more important than ever.... 

Next making friends again – Oh dear, Next just can’t seem to get on with their affiliates can they? Not content with dropping commissions for Christmas, bidding on their competitiors brand names and kicking bloggers off the program for posting anything remotely negative, they’ve now kicked half their affiliates off as they’ve... 

I’m pleased to announce that Lammo has (somehow?) been shortlisted for the Affiiate Marketing Blog of the Year award at the forthcoming a4uawards. After also being shortlisted last year, I didn’t expect to make the cut for a second year (especially as I didn’t even nominate myself this year!), but sure enough I received the phone call,... 

Was it Aretha Franklin who said “S-U-C-C-E-S-S, that’s the way you spell success!”? Or perhaps it was Bart Simpson. Anyway, the point is that in life we are constantly asking ourselves how we’re doing, whether we’re successful day by day, year by year, and comparing our gains and losses against many different yardsticks.... 

Born on the 21st November 1964 in Essex, Charles Dunstone is most famously known as the co-founder and current CEO of the mobile phone giant, The Carphone Warehouse. In a familiar rags to riches story, Charles Dunstone grew his successful telecommunications empire from virtually nothing. Indeed, The Carphone Warehouse had a modest start to life with... 

In real estate, the adage is “location, location and location”. On the Internet, the equivalent might well be “relevance, relevance and relevance”. The Internet is all about information. Internet users (or at least those that matter commercially) are looking for information. The vast majority of information is sourced via keyword... 

Leakage is the term most commonly used to describe the sales that might have occurred if the visitor to the site had not decided to continue looking elsewhere for more information, a better price or some other purchase “trigger” before completing a transaction. Stopping potential sales leaking out to a third party is surely one of the most...