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Who is Lammo?
Posted by Lammo in Do networks really incentivise their affiliates? More - The simple answer to this is no. During my 18 months out of Affiliate Marketing in 2005/2006 I did some work with The Utility Warehouse, notching up a couple of hundred sales, for which I still get paid a few hundred quid a month. As a thank-you for this (and obviously an incentive to push more sales), they paid for both myself and Er Indoors to fly to Nice last year, where we boarded the Six-Star cruise ship The Silver Whisper for a three night cruise around the Med, during which everything was included (Gourmet meals, Champagne, Room Service, Drinks, Tours of Monte Carlo, Genoa and Rome, and even spending money!).
And it wasn’t just the two of us – They booked out the whole ship, and gave free holidays to over 200 of their “affiliates”. The cost to the company must have been in excess of £500,000, but you can bet the incentive has worked with those who attended being inspired to do more, and those who didn’t make it this time will be spurred on to make sure they get invited to the next one.
Compare that with a certain network whom I have earned in excess of £100,000 for in over-ride commissions over the last 7 years who couldn’t even be bothered to send a Christmas card. The first network to do something like the free cruise for the top 200 performers (over the course of a whole year) will see the benefits without a doubt. And the rest can keep chucking a few quid behind the bar and think affiliates will count themselves lucky.
Muppets of the Week: Cleverat – Following on from my post two weeks ago about CJ being dead and buried due to their lack of communication and pro-activity, Cleverat have taken things too far the other way, and been a little too proactive for my liking, earning them the second (at the moment tri-weekly) Muppet of the Week award.
Last week they approved me on two programs I did not apply to, and have since been sending me daily emails and have now left me 4 voicemail messages asking when I’m going to start pushing these merchants. Erm, to answer that for you guys – I’m not. If I want to push a merchant, i’ll apply for the program, and once you’ve approved me, I’ll pop my links up. Trust me, it works much better that way.
A4uawards to be seperate event More – I won’t be attending this event for three reasons.
- It’s Black Tie, and I doubt I could still squeeze into my tux!
- It’s in London, and that means it’ll cost me £500+ to attend (taking into account train fares, hotel, £95 entry fee, plus at least 2 days off work to get there/back)
- As the Affiliate Blog of the Year award has been done away with for some reason, there goes any hope of muggins here picking up anything (Not that I would have anyway you understand, but it’d be nice for Kieron to have a chance to retain his title.)
I can understand the desire to make it more formal, but is it worthy of its own event? Why not just have a sit-down dinner at a4uexpo for the awards?
Transfer window closed – £4m profit More - Well, it’s a good job the window has closed, or we might note have had any players left by the time we face Ian Hollowords’ Leicester on Saturday (Remember, foxes fans – you can’t spell Ollie without LIE). Still, we’ve made around £4m profit on the players sold so far, and as long as that money is plowed back into buying proven players at sensible (i.e. not January transfer window) prices with a few punts on lower league players, we should continue the progression we have made over the last seven years.
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Hey John,
Good point re the blog award, I think this should be re-instated… leave this one with me and I’ll see what we can do
Perhaps then we may be able to tempt you, but I can see your points.
We felt the awards has the potential to be its own annual summertime event, logistically its hard to organise at the a4uexpo – as you know that in itself is a huge task to manage and it lets us concentrate on the conference and networking opportunities which I promise will not dissapointthis year.
Re location, we really had no other choice than London, as a Bristol based company we feel your pain…. as for the price, we have subsidised affiliate tickets greatly, and if you tie your trip up with numerous meetings it can be worthwhile
Mtthew
[...] “We felt the awards has the potential to be its own annual summertime event, logistically its hard to….” Mr Matt “Soth” Wood [...]
Matthew – Surely there are other locations available? The country doesn’t start and stop in London. It’s a tad bigger than that. Why not somewhere more central like somewhere between Birmingham and Manchester?
As for separating the Awards and the Expo, that seems a little odd. Logistical reasons are cited so I feel it’s only right I should brag about my logistics degree and await the job offer! Cardiff’s not too far away from Bristol too!
[...] awards, like best affiliate blog – which don’t really fit in with the new found formality (Lammo.net – could be included in such an [...]
Matthew – Excellent news on the return of the Affiliate Marketing Blog award. I won’t be putting myself forward for the award however because a) My blog’s rubbish. and b) I think it’s only fair that the nominees should be present at the event. Good luck to those who decide to fight it out.
I’m sure a4uexpo is going to be even better this year, never any doubt about that – I know how much work everyone is putting into it, and I’ll be there without a doubt. I’m not sure that the awards are a big enough draw as a stand-alone event though. For me, they were a nice part of a4uexpo, but by no means the highlight. Yes, by all means make it a bigger, more lavish event, but a separate event that I’d have to fork out £500+ to attend? Not one for me mate.
I know I come across as moaning, but I really do hope this event goes well for you mate – It just doesn’t do it for me.
David – As regards location, I will have a moan about it being London, but that’s more due to the amount of Londoners who think the world ends at the M25 corridor. I agree that for an event such as this, London was the only realistic choice to attract the networks/agencies/press.
And if you get that job offer, I want a finder’s fee!
Anyone got any thoughts on the other topics?
[...] haven’t you voted? – Whilst I won’t be attending the a4uawards this year, I was surprised to read today that there have been just 30 votes cast, [...]
[...] a repeat offender – you may recall that the second winners of the MOTW award were Cleverat who signed me up to two programs without asking me, and then pestered me on a daily basis asking why I wasn’t pushing them.. Well it all went [...]