Regular readers will know I’m a huge fan of Bookmaker affiliate programs that pay lifetime commissions, whether that is via Gross Revenue share or a percentage of stakes made. Either way, it’s a much fairer way than a straight CPA deal, as you’re rewarded for introducing quality punters much better than a flat CPA. Our effective CPA (what we’ve earned per customer signed up) with the Bet365 affiliate program for example is over £110 CPA and rising daily – Compare that with the pathetic £10 CPA offered by the William Hill affiliate program, and you’ll see why I send all my betting traffic anywhere but to William Hill.

I’ve been working with Sporting Bet for a number of years via a CPA deal (The Sporting Bet Affiliate Program on Affiliate Window currently pays £12 CPA as long as the punter deposits at least £12), and due to the low CPA have never really given them much exposure. All that’s about to change however, as there is finally an independent affiliate program for Sporting Bet that pays lifetime commissions on all your referred customers. As with all good sports betting affiliate programs, there’s no charge to join “sbaffiliates”. The current commission levels are 20% gross revenue share, which whilst not as high as some sites, if the conversion rates are anywhere near as high as on the Affiliate Window program (quoted as 8.14%), then your earnings should be considerably higher than on the standard CPA deal.

By joining sbaffiliates, you can also promote the Bet UK affiliate program, which also has a 20% Gross Revshare commission structure. The Bet UK Affiliate Program comes into its own though via its tiered commission levels. If your Gross Revenue exceeds €5,000.01, then your commission will rise to a nice 30%, and if you can drive some serious traffic and get your gross revenues over €20,000 a month, then you’ll be given one of the highest bookmaker commissions in the marketplace – 35% for the lifetime of the customer.

You can join the Sporting Bet Affiliate Program and the Bet UK Affiliate Program by clicking here. If you’re looking for bookmaker affiliate programs, then the best of the bunch right now has to be 888sport – paying up to 40% Gross Revshare for the lifetime of your referred customers, and a huge brand to leverage. As a relative newcomer, the chances of referring new customers is much higher too.

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