Jackpotjoy.com is the leading instant win gaming site in the U.K, with more than 13 cash bets being placed every second. The website has evolved over the last 7 years to a membership of more than 2 million, with annual wagering reaching over £1 billion each year and payouts of over £80 million each month! This fast growing website offers a generous affiliate program consisting of different commission options and seems a sound bet for any affiliate who wants to tap into the highly lucrative U.K online gambling scene.

The program gives a choice between two different methods of commission. You can select either their revenue share option, which is 30% (sometimes this rate is higher – but they never pay less than the 30% benchmark) of the net revenue produced by an affiliate across the life of players they refer. Conversely, you can choose a combination of CPA (Cost per Acquisition / Action) and revenue commission. This consists of a £20 single payment per acquisition and a 20% stake in revenue share for the life of the player’s membership. It is important to note that the CPA payment only refers to real money players who pay a deposit, and is not paid simply per sign up.

The cookie lasts for an entire year. The premise behind this is to allow time for players who use the free games time to convert to a “real money” player. Due to the nature of the website, the length of the cookie is beneficial to potential affiliates as it allows sufficient time for a player to become accustomed to the website and games, place a deposit and begin wagering (at which point you receive your commission / CPA).

The range of different games on offer is impressive. They include many different branded games such as the exclusive “Deal or No Deal” money games (of which there are two), Price is Right game, Strike it lucky game, and Family Fortunes game. All of these can be played for real money and are to be found only on Jackpotjoy.com.

The website also features a selection of different bingo games, for which they won the much coveted industry “2007 Bingo Operator of the Year Award”. They offer both 1p and 2p bingo promotional events with jackpots of around £100, and bigger money games with jackpots approaching £200,000. Various Casino games and Lotteries are also offered, however the Bingo and Branded games constitute the bulk of the site.

All games are unique to Jackpotjoy.com and are created by an in house team. Importantly, they are also all browser based with no downloads required – players can start straight away. A number of games are also available to play on your mobile, including the popular Deal or No Deal game.

The website is also well known for continuously running promotions across the games. These regularly include daily promotions such as “Supernova Saturday”. Moreover, they also offer to match a player’s first deposit up to £100, and provide updated notification of jackpot totals on the homepage. All of these factors make the website appetising for visitors.

It is very important to note the legal constraints under which Jackpotjoy.com is obliged to operate. They must prevent, under any circumstances, US or Australian citizens signing up to the site. This is due to the online gambling regulations in those jurisdictions. In addition, no one can deposit funds with an American card, even if they are not from the US. Jackpotjoy.com also stipulates that you cannot advertise their affiliate program specifically to US or Australian citizens. If you are an affiliate with a website targeted at these geographies then this clearly isn’t the affiliate program for you!

On a lighter note, the advertising material offered with the program is excellent. There is an impressive range of flash banners, emails, promotional codes, landing pages, interactive flash games and static banners. They also provide a useful selection of written content including, for instance, access to winner testimonials (of which many can be found on their website). Jackpotjoy.com also offers the opportunity for bespoke advertising material to be created for you, should you require a particular branding etc.

The Jackpotjoy.com affiliate program seems to offer an excellent opportunity for the right affiliate wanting to enter the competitive world of gaming with the advantage of an established brand, engaging site and strong affiliate support. They offer competitive commission rates with a mix / choice of CPA and revenue share. Just make sure you’re not targeting the US or Oz!!

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