After the outlawing of internet gambling in America in 2006, it was anticipated by some that the online industry would struggle to continue. This assumption however, is certainly not true when considering the UK.

Online casinos have been flourishing in the UK, with 3% of the country participating in some form of online gambling. With millions being wagered each month, it is a very profitable and popular industry that offers some generous and promising affiliate programs.

One of the largest and best known online casinos in the UK is the almighty “888.com”. They cater for more than 25 million active members across the world. The website is effectively split into five different sections, each relating to one area of play; Casino, Poker, Sport, Backgammon and Bingo. The wide variety of games are played using software installed on the user’s computer, allowing them to play all the games you would expect from a genuine casino — from their desktop. New games are continually introduced around current themes, for instance, new slot machine games have been designed around various super heroes found in recently released movies. The graphical user interface is attractive, and the site also offers 24/7 help and support services.

The program offers a commission system split into 3 different streams; the online casino and poker site, the online sports betting site and the bingo site (888ladies.com). Each stream offers a different rate of commission based on your referee’s level of deposit. Commission levels range from 10-30% depending on the stream, and the amount of commission paid can increase by up to 150% by hitting incentive targets. All streams offer a 120 day cookie and a good range of advertising material. The main draw to 888.com as an affiliate is the website’s prominent reputation in the UK. They have run advertisements across a variety of different media, with their most prominent being their sponsorship of the UK Snooker Championship.

Another high profile gambling website based in the UK is King Jackpot (to be found at kingjackpot.co.uk and their affiliate program is at Affiliate Window). The website offers a dazzling variety of games, from a good selection of different bingo games through to more traditional casino options. They offer guaranteed prizes of more than £1,000 on an almost daily basis throughout most of their bingo games, and also provide branded games such as Monopoly and Cluedo. The website also runs a variety of different promotions for new members including a free £10 credit to your account without the necessity to deposit. They also guarantee a 100% match on your first deposit.

The program simply offers a £60 payment for any player that makes a cash deposit. There is a 30 day cookie: a decent amount of time for a referee to convert from playing the free £10 bonus for new members, to depositing their own money. King Jackpot is still growing as a casino site, but seems to offer promise as an affiliate option.

A further example of an upcoming casino affiliate program is that provided by VIP Casino Club (website is vipcasinoclub.co.uk; affiliate program to be found at Affiliate Future). VIP Casino is one of the smaller online Casinos in the UK, however, it still offers all the perks and features that you would expect. There is a good selection of games on offer with an emphasis on providing a suitable game for most online players. For instance, they offer more serious table games such as blackjack, through to lighter football themed slot machines. The website also offers a loyalty points scheme, whereby you earn £0.01 per every £1 played. It is worth noting that a VIP member’s area is currently in development, and promises to add something a little different to that seen at other casino websites.

As far as commission is concerned, the program offers a three tier system depending on how many referrals you provide. For less than 10 referrals (of cash depositing players), you currently receive £40 commission per referral, for 11-20 £60 and for 21 or more, £80. In order to be counted as a referral, the players need to place a bet within 3 days of sign up. It is worth noting that PPC campaigning for the program has no restrictions, meaning that this could be a good option for those affiliates who use predominately PPC advertising and who are finding themselves subject to ever greater bidding constraints from other quarters.

Casino affiliate programs on the whole offer good commission and convert well. With such a broad range to choose from, it is important to find the right one for you as an affiliate. But providing you have the right sort of traffic, the money to be made from online casino referrals is very significant.

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