Soft gambling and Bingo are, on the face of it, excellent choices for those new to Affiliate programs because of the nature of the industry. Most Bingo websites don’t just pay affiliates for customer acquisitions but also on the lifetime revenue of each player and often this commission is in the region of 35, to 45%!

In recent years there has been an explosion in the online Bingo market as more and more people realise they can play their favourite social club or bingo hall games online. This means that a steady flow of new players are doing online searches every day and if they find your website and like your content, they might choose to click on one of your links to sign up. What’s more, because a lot of bingo websites incentivise first time play by offering ‘free bingo money’, or cash back on deposits (also known as deposit matching) your visitors will have even more reason to click those links and sign up.

There are lots of forerunners in this industry. Companies which are leading the way include the high street brands such as Gala, Foxy and Littlewoods and Jackpotjoy!

Jackpotjoy! & Sun Bingo – operated by Market Ace
In 2008 Jackpotjoy! took over Sun Bingo and News of the World Bingo from their previous contract with the Bingo operator Tombola. Since then, they consolidated their offerings under the name Market-Ace and they run their affiliate program through Trade Doubler. With Sun Bingo and News of The World, if you sign up 1 – 25 players a month you’ll earn £25 per person and then a 25% share on their revenue for the lifetime of their play. If you sign up 76 players or more you’ll be entitled to earn £35 per person and a 35% share for the same period.

For Jackpotjoy! There’s a slight difference because you’ll only receive commission on players who play with real money – not just for fun. There’s a scale here too, – earn up to 45% for the lifetime of the player, or as little as 30% for 1 – 25 commissions per month. You’ll also get £30 per acquisition.

Gala Bingo
Gala Bingo is one of the industry leaders and has a strong advertising campaign featuring Sharon Osborne. They also run their affiliate scheme through Trade Doubler and they offer Affiliates the choice of a £20 bounty or a 35% revenue share for the life of their referred customers.

Foxy Bingo
Foxy Bingo is another online Bingo company that is making waves in the industry and poses serious competition for the other industry leaders. They have a large fan base and offer competitive sign up bonuses for new customers. They run their affiliate program through the Buy.at and Affiliate Future Networks.

Littlewoods Bingo
Littlewoods Bingo also runs their affiliate program through Buy.at and Affiliate Future. They offer new affiliates a free keyboard and mouse, £10 free to play their games and £25 for every new depositing customer. Alternatively, you can choose to forgo the £25 bonus for a 25% commission on the profits from each player you introduce.

Mecca Bingo
Mecca is a well-known name in Bingo with Bingo Halls up and down the UK. They run their affiliate program using Trade Doubler and they offer affiliates bonuses for acquiring customers on both their Bingo and Gaming brands but also offer 35% commission for however long your introduced player plays with them.

Ladbrokes Bingo
Similarly, Ladbrokes uses Trade Doubler and offers affiliates a 35% revenue share and some bonuses although the website’s marketing material doesn’t describe these.

888Ladies Bingo
888Ladies Bingo has merged its affiliate program with Littlewoods under the name www.uffliliates.com they offer several different ways to earn a commission which include a percentage share like some other schemes, an agreed amount for each referral or a combination of these things described as ‘hybrid’ and only available by special request.

Mirror Bingo
Mirror Bingo is owned and ran by Cashcade who actually own a string of Bingo and soft gaming websites. They appear dependent of networks and some people on forums have had technical problems with their system but it’s hoped these will be ironed out in the coming year.

Smaller Bingo Websites
Some smaller websites are tapping the growing market; these include Bingo Bongo (on Affiliate Future, as well as an independent program) Wink Bingo, Dream Bingo and Think Bingo Cosy. Wink and Dream Bingo respectively are quickly gaining popularity due to their big new player incentives and reward point systems. Wink also runs their affiliate program independently. They offer affiliates 40% on player lifetime profit and they are also working on some affiliate incentives too.

Dream Bingo also runs their own CPA affiliate program but WagerShare are believed to be working on taking them on soon. As for Think Bingo Cosy, they too are running their own Affiliate program and can be contacted about this through their website.

Whichever programmes you opt for, do remember that affiliate and indeed operator competition for the main search terms is intense. You will need to carefully consider all of the elements of the online marketing mix including SEO, social media and PPC in order to work out a meaningful plan to grab a slice of the action.

But the action is enormous!

Image Credit: www.soonews.ca

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