The following is a guest post from Market-Ace.com, the people behind Jackpot Joy, Sun Bingo and News of the World Bingo. They’re also one of our loyal sponsors here at Lammo, and I’m eternally grateful to them for their support, without which I could not devote so much time to this blog.

You can’t escape it. Bingo promotions keep popping up. On the telly, in magazines, on the sides of busses. Oh yes, and on the internet. You may have happened to see around 39,000,000 search results in Google for “bingo”. There’s no denying that it’s big business, but for someone advertising in retail or finance, you may be forgiven for wondering how you’re going to go about promoting it well.

The best place to start is to simply realise that bingo visitors are consumers. They are looking for value, for reputable brands, and for good service. If you can gear your bingo affiliate promotions towards this, then your visitors will begin to reward you. In general, to make your bingo promotions really work, you need to be providing regularly-updated copy that will not only be cached in Google, but will also be cached in the hearts and minds of your readers. Banners alone don’t work, but you will have learned this anyway from your other promotions!

So, how do you start your bingo review? Begin by reading around what other people are saying about the site, then pick out three of the best reviews you have seen. What is it that makes the review text work? You’ll probably find that it provides the bingo community with information about the jackpot sizes, the ticket prices, the size and popularity of the chat rooms and – ultimately – what their bonuses are like. If a bingo player has the chance of a large jackpot for a small ticket price, then there’s an obvious appeal. Similarly, if the bingo player can have a big bonus (like Jackpotjoy’s 100% cash match bonus), then they will soon be motivated to give the site a go.

Remember that, in a bingo review, as much as any other piece of writing, the reader will remember the beginning and the end of the write-up the most. So, begin with a striking sentence, and end with a blow-by-blow summary of what players get at the bingo site. This usually boils down to ticket prices, jackpot sizes, games available, and – importantly – bonuses on offer.

The great benefit about a review is that you can load it with niche keywords and key phrases. If you’re feeling adventurous, have a look at Google trends to see how your focus keywords are performing. Moreover, if you’re looking for some keyword inspiration, then use the Google Adwords Keyword Tool, and write your article based on what keywords and phrases are currently performing. Load your copy with text anchors that lead to your affiliate tracking ID, alongside your best-practise internal hyperlinks, and you will achieve a good mix of SEO-oriented internal navigation and profitable traffic conversions. Importantly, if you want to keen the Google PR soundly within your site, don’t be afraid to use a nofollow in your outbound links. Bingo affiliate programs are more likely to welcome active players from you than Google PR!

Reviews can work well if you run banners alongside them that remind the visitor of the main attractions of the site in question. If you review is mainly geared towards the great bonus offers, then make a point of choose a banner that explains the bonuses. Similarly, if your review deals with huge jackpot sizes, then run a ticker banner showing the latest amounts to be won. (Market-ace has these for larger progressives in Deal or No Deal and Full House Bingo games at Jackpotjoy). Usually, an offer-led banner, giving up to date information will do the trick of really focusing your visitors’ attention.

If all of this sounds like common sense to you, that’s because it is. Promoting bingo services is actually no different from retail or finance verticals in terms of the nuts and bolts of how to run the promotions. You will find, though, that certain tools work better for your site than others. There’s no immediate rule of thumb for working out what these are, except subtle comparisons with your other traffic. If you successfully run ads about credit services, then it might be case that advertising bingo bonuses is the more suitable approach. If you are doing well with cashback promotions, then why not try a bonus code that your visitor can redeem upon signing up?

Larger affiliate programs like Market-ace will be able to provide you with a range of options you can try, including cool promotional games, promo codes, help with cashback/incentive offers, or through providing expert guidance on copy production.

Remember: there’s no better way of understanding who can help you than by simply calling or emailing people you are interested in working with. You can’t put a price on service. If you want to discuss site optimisation with bingo affiliate experts, then don’t hesitate to contact affiliates@market-ace.com, and we’ll be happy to help you!

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