Sainsburys Affiliate Program

sainsburys affiliate programThe Sainsburys Affiliate Program is on Affiliate Window, and pays up to £5 CPA and 5% commission. There are currently three different Sainsbury affiliate programs:

Sainsbury’s Groceries
This program pays £5 CPA for every new customer who purchases grocery items. At the time of launch, the program would not track non-grocery sales (which attract commission via a seperate program.. details below) and therefore you should be careful to target the traffic you send and ensure that you use the correct program in order to receive the correct commissions.

It is important to note that ALL grocery sales will track, and will be validated on a monthly basis, meaning that you will see a lot of reversals for existing customers at the end of the month – something to take into account if you’re working out costs for PPC etc!

Sainsburys Groceries Affiliate Program Vital Stats*

  • Commission Rates: £5 CPA per new grocery customer
  • Cookie Period: 30 Days
  • PPC Keyword Policy: No Brand Bidding. No direct to merchant PPC. No use of Brand Name within copy
  • Conversion Rate: Not yet published
  • Average Basket Value: Not yet published
  • Average Earnings per Click: Not yet published
  • Sainsburys Non Grocery
    This is currently a seperate progam, although affiliates will be pleased to know that the ultimate intention is to merge this program with the grocery program so that both grocery and non-grocery products will track, at which point the program will become a hybrid of CPA and % depending on the items purchased.

    The non-grocery program pays up to 5% commission, depending on the item purchased. Items from the Technology department only attract 2% commission, whilst those promoting Sport and Leisure products will enjoy the full 5% commissions.

    Commission is NOT paid on sales of gift vouchers.

    Sainsburys Non-Grocery Affiliate Program Vital Stats*

  • Commission Rates: Variable according to product sector: Home & Garden 3%, Sport & Leisure 5%, Technology 2%, and Toys & Games 4%
  • Cookie Period: 30 Days
  • PPC Keyword Policy: No Brand Bidding. No direct to merchant PPC. No use of Brand Name within copy
  • Conversion Rate: Not yet published
  • Average Basket Value: Not yet published
  • Average Earnings per Click: Not yet published


  • Sainsburys Kitchen Appliances Affiliate Program
    Appliance are tracked via a third seperate program, and I believe will continue to be a stand-alone program once the other two programs merge. The commission on the Kitchen Appliances program is tiered according to the level of sales driven by affiliates.

    It is important to note that at the time of writing, Sainsbury Kitchen Appliances were not accepting any voucher code sites into their affiliate program.

    Sainsburys Kitchen Appliances Affiliate Program Vital Stats*

  • Commission Rates: Variable according to level of sales driven: The standard commission is 2%. Sell more than £2,500 of appliances, and that gets bumped up to 2.5%. There are further tiers, all the way up to 4.5%, for which you’ll need to sell at least £200,000 worth.
  • Cookie Period: 30 Days
  • PPC Keyword Policy: No Brand Bidding. No direct to merchant PPC. No use of Brand Name within copy
  • Conversion Rate: 2.59%
  • Average Basket Value: Not yet published
  • Average Earnings per Click: £0.29


  • *All stats provided by the relevant Sainsburys Affiliate Program on Affiliate Window at time of writing. Please check with the merchant as these could change at any time.

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    1 Comment »

    1. avatar Jodi Says:

      I have tried Affiliate Marketing via Amazon affiliate program and i earn a good deal of profit from it. Just make sure you have lots of us, uk and canada traffic.

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    Written by Lammo · Filed Under Affiliate Marketing Programs