B&Q Affiliate Program

The B&Q Affiliate Program is on Affiliate Window, and pays 3% commission across most products. On their program page, there is mention of tiered commissions of up to 5% being available, but I was unable to view details of that, so if you are able to drive large columes of sales their way, you may want to ask your account manager whether increased commissions are available.

The B & Q Affiliate program covers the 6,000 or so products that are stocked and can be bought via the website (diy.com), but also enables users to browse more than 35,000 items that can be picked up in store at the users’ nearest B&Q store.

It is worth noting that on these types of sale (where users reserve an item to collect in store), a sales commission is not paid, and you will instead receive a £2 CPA payment. It would appear that there are also items that do not even pay a CPA on reserve and collect items, so it really is worth doing your research before promoting a product to check you’re going to get paid for selling it!

There is now a seperate program (called B&Q Next Day) which has more than 12,000 items available for next day delivery, and offers free delivery on all orders over £50. The commission rates are the same as the main B and Q affiliate program (3 to 5% depending on volume of sales) – This site is linked to from the diy.com homepage, so it is important you join this program too.

B&Q Affiliate Program Vital Stats*

* Commission Rates: 3% (3% to 5% stated on program page – check with account manager)
* Cookie Period: 30 Days
* PPC Keyword Policy: No Brand Bidding. No direct to merchant PPC.
* Conversion Rate: 1.5%
* Average Basket Value: Not disclosed
* Average Earnings per Click: £0.19

*All stats provided by B&Q Affiliate Program on Affiliate Window at time of writing. Please check with the merchant as these could change at any time.

If you enjoyed this post, make sure you subscribe to my RSS feed!

You might also like to read...