Lammo.net: Affiliate Marketing Blog

POR resurrect deadlinks More - We must all remember the true meaning of Easter - No, it’s not all about Eggs and Chocolate (whose idea was it to discover a hidden love of KitKat Chunkies and Mini-Eggs two weeks before going on a beach holiday?), but of course Easter was when the Easter Bunny came back from the dead or something…

Which (in a strange tenuous way) leads us to the news today that Paid on Results have announced their latest brilliant idea based on what affiliates actually want. Following a rare (cough!) rant on Lammo last month about the way networks deal with deadlinks, I was greeted with the familiar sound of silence (and/or inaction) from most parties.

That was until Clarke from POR caught me on MSN earlier today to unveil POR’s latest work - The Paid (on results) Expired Merchants System (or PEMS for short - You really should work on the acronyms Clarke, though it’s better than “Free UK Stuff”

To sum it up in a nutshell, it puts you in control of your traffic, even for merchants that left the network many moons ago - Some would rather their links went to the merchant still, others want the network to show related merchants, other still would like their visitors to be sent to a custom page on their own site. Well, with PEMS, you can choose whichever one you prefer!

And best of all, you’ll get an email whenever some leakage occurs on your POR account - Every time a deadlink is clicked by a user, you’ll be notified (in a daily summary) where that link is, and hence you can set about replacing it with one that will earn you money - which in turn earns POR more money… which leads me back to the question I asked 6 weeks ago - Why doesn’t every network do this? So far, it’s only CJ, Webgains and POR that are leakage-free.

An Interview with a Lammo - A quick plug for Frostie’s Blog, where I was recently interviewed as part of his “Meet the real…” series of interviews, which has also featured some of the brightest stars in Affiliate Marketing. And Zak Edwards.

Why haven’t you voted? - Whilst I won’t be attending the a4uawards this year, I was surprised to read today that there have been just 30 votes cast, falling way short of the 1,000 target that was set. I know I was one of the 30 that had voted, and really am surprised that more people have not exercised their right to vote.

Whoever wins the awards will be crowing about it for the NEXT year (see.. I can do subtle), so make sure that this year’s winners are deserved - It’s no good moaning “Why weren’t My Favourite Merchant nominated?” if you didn’t nominate them yourselves.

I know it’s tough for some people to be given a blank form - People prefer to be led by a tickbox vote, but by having to actually think about who to vote for, we should end up with a much better nominee list. It only takes a minute or two to place your vote, so why not do it now (well, wait until you’ve finished reading my blog first.. oh, you’ve gone…) . The first round of voting closes in 30 days… and counting..

Playoff Push still on.. just - With just six games to go before the end of the season, Argyle are still in a play-off position.. just. A win against then-league-leaders Bristol City two weeks ago followed by a draw against then-third placed Watford (who are the ugliest footballing team I’ve seen at Home Park since Luton Town under Joe Kinnear) has left us in sixth place, but with Ipswich, Crystal Palace, Wolves and Charlton all breathing down our neck for that one remaining place. Even Cardiff in 13th place could move to within one point of us if they win their two games in hand.

It’s going to be an exciting run-in with games against Coventry, Charlton, Sheffield Wednesday, Preston, Blackpool, and Wolves to come, we’re going to have a massive say in who goes up, but also in who goes down. Either way, I’m keeping May Bank Holiday weekend free for the Play-off finals..

Don’t forget Sir Alan is back - Finally a quick note that The Apprentice is back on the Telly this week (Wednesday at 9pm) - Hopefully they’ll be a better crew than we had last year, although a quick look at the trailer reveals a few of the usual stereotypes - Over made-up “power dressers”, posh boy and barrow boy. Still, we only watch it for the back-stabbing and bitching.. we know that Sir Alan wouldn’t really employ any of them if he wasn’t being paid to..

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