Comments on: Affiliate Marketing: A recession proof business?

By: Lammo

Lammo — Mon, 08 Dec 2008 13:01:27 +0000

Mally – I wrote a post last week (What sells during a recession?) looking at what to target during troubled times – The old adage of “Porn, Poker and Pills” sells throughout any rough periods!

Away from AM, I’ve recently stopped buying shares in Banks and Insurance companies, and started buying shares in chocolate manufacturers, as people will turn to chocs for their “treats” now.

By: mally

mally — Sun, 07 Dec 2008 17:33:26 +0000

Yep Lammo, your title got me thinking and no doubt everyone else, whats the best recession proof product to sell? Good thing I bought insurance last year, my missus has just been laid off work, with no pay off since she was 2 months short of working there 2 years. I’m still looking for a great product to promote, cheers Mally

By: Lammo

Lammo — Tue, 02 Dec 2008 12:42:28 +0000

Lisa – Thanks for your comment. I’m glad you enjoyed the article (if not the title!) Low overheads really help affiliates, but also, affiliates are able to adapt much much quicker and easier – An affiliate can branch out into a completely different sector within a matter of days. Woolworths hasn’t changed their business model in fifty years.

The biggest threat for any affiliate right now is their biggest-earning merchant going bust – With Woolies, MFI and 24/7 electrical going pop in the last week, no-one is exempt. It’s time to adapt, diversify and survive.

By: Lisa Bailey

Lisa Bailey — Tue, 02 Dec 2008 11:00:33 +0000

I didn’t like the title of this post but it enticed me to read it somehow (from A4U) and I agree with alot of what you say! Many affiliates work from home, so low overheads help protect them. Plus whilst shopping might slow down – people always shop.

Along with your comment about online shopping helping to save petrol (although there are often delivery charges) there is the fact that when people are stuck inside – too skint to go out – they go online. Especially at this time of year.

And yep – spot on about it being the best way for businesses to advertise. No win no fee. On the topic of keeping track of which merchants are strong (and so able to pay) … I think I’m right in saying that in the case of Affiliate Window, if a commission is confirmed to an affiliate, they will honour it. I think! Got this email about Woolworths last week:
“Please note, Affiliate Window will honour any outstanding confirmed commissions, regardless of the financial outcome of the program, as our agreement to affiliates states.”