Comments on: Is AM classed as Marketing or Sales? http://www.lammo.net/affiliate-marketing/277/is-am-classed-as-marketing-or-sales/ Wealth creation through Internet Marketing and Investing Wed, 07 Dec 2011 23:19:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Hero http://www.lammo.net/affiliate-marketing/277/is-am-classed-as-marketing-or-sales/comment-page-1/#comment-5378 Hero Tue, 20 Oct 2009 12:06:05 +0000 http://www.lammo.net/?p=277#comment-5378 fixed costs should come from an allocated marketing budget and performance costs from an ongoing sales budget. Mix and match. The budget allocation for performance costs makes sense solely in lead gen programs, where the merchant runs a campaign with a specific target in mind, which also reflects their capacity and capability to process these leads. For retailers to do the same, it's ill-thought of and usually reflects their reluctance to the time commitment AM requires - ie, they're testing the waters. fixed costs should come from an allocated marketing budget and performance costs from an ongoing sales budget. Mix and match.

The budget allocation for performance costs makes sense solely in lead gen programs, where the merchant runs a campaign with a specific target in mind, which also reflects their capacity and capability to process these leads.

For retailers to do the same, it’s ill-thought of and usually reflects their reluctance to the time commitment AM requires – ie, they’re testing the waters.

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