Comments on: How many ways should you skin the cat?

By: Lammo

Lammo — Thu, 12 Nov 2009 22:51:10 +0000

@Blogercise – aha, you’ve fallen into my masterplan.. to persuade readers of this blog to buy a slanket!

By: BLOGERCISE

BLOGERCISE — Thu, 12 Nov 2009 12:16:17 +0000

I’ll be honest, I didn’t read the whole post – but I’m now buying a slanket for the Mrs!

That’s at least one commission coming your way in the next month !

Cheers

By: Joe Connor

Joe Connor — Wed, 11 Nov 2009 02:48:02 +0000

Well, well, well. I missed that session at the expo but that’s music to my ears, for years people have told me the cantBarsed pages are way too long but I like them that way and now I can see a few opportunities to improve they way I organise the content. Nice one.

By: Lammo

Lammo — Mon, 09 Nov 2009 13:40:00 +0000

Thanks for your comments guys!

No arguments from me on Amazon’s deserved title as the Kings of Commerce – To think they were “just a bookshop” less than ten years ago is even more amazing really..

@mac-geek “The only thing I might do differently is make that first call to action a “best price” type button” – yup, that’s easily done – Just show the one product from a pool of 10-15 and order by price.. Add your own custom “best price” image and you’re done!

By: mac-geek

mac-geek — Mon, 09 Nov 2009 12:59:45 +0000

Great post John

I’m trying the related products idea on one of my latest sites though I’m placing them right at the bottom of the page, and sending the user to different pages on my site rather than straight to the merchant.

So far I have been placing ECU price comparisons towards the tops of pages, but I quite like the idea of having a single call to action button right at the top as in the slanket example, and then having alternative places to buy further down.

The only thing I might do differently is make that first call to action a “best price” type button.

By: Stuart Dykes

Stuart Dykes — Sun, 08 Nov 2009 20:43:33 +0000

Yeah, Amazon are generally unbeatable on price as well, no doubt due to there attachment rate driving margin, allowing them to cut prices, so they can sell more stuff, so they get greater discounts from suppliers, so they can cut prices, and attach more stuff to sales…It a good cycle to be in.

Amazon have really nailed it, cheap prices, quick free delivery, always find what I want, normally find something else cool.

They deserve to be the kings of eccomerce.

By: Elaine

Elaine — Sat, 07 Nov 2009 08:16:23 +0000

Just going to print this out and pin it to the Children’s Rooms office wall – you’ve improved on the original CRE session

By: purple

purple — Fri, 06 Nov 2009 18:32:17 +0000

Awesome Post Lammo, I too was at the Conversion Rate Expert Session, and I still can’t believe what we saw with the 6 foot long sales page that amazon use.
We all know that Amazon are the kings of conversion so are worth listening to.

I am going to give this kind of content a go, your example using Easycontentunits is great, and gives me lots of food for thought.