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Who is Lammo?
Posted by Lammo in Remember the good old days, when all you had to do to earn money in Affiliate Marketing was get the sales? Make a sale in January, the money goes into your bank in March. Not an ideal turnaround timescale for cashflow, but at least you knew where you stood and could spend your time actually making those sales.
Following on from my post yesterday about there being too many networks, one of my main gripes about the smaller, “me-too” direct track networks is their cr*ppy invoicing system – If I make a sale in January, I now have to raise an invoice in February (or March depending on the network) and spend March (or April…) chasing them because they haven’t paid it, or they’ve paid the wrong amount, or sent a cheque in the wrong name, to the wrong address.. Yup, I’ve had all these things happen in the last 6 months!
How hard can it be to set up self billing BACS to pay your affiliates? Even though it took buy.at a number of years to start paying by BACS, they always had the self-billing part sorted (Cripes, even CJ managed to somehow pay everyone automatically each month)
As I seem to be spending most of my time these days chasing networks and merchants for money, I’m inclined to only work with those that take the very simple task of transferring monies earned to their affiliates seriously. So, if you’re going to make it harder than it really needs to be for me to run my affiliate business, then I’m going to choose the guys who make it easy for me every time. That way, I can get back to actually making sales for merchants rather than doing my debt collection duties.
Of course, what’s even worse is when you go through all the above problems, and you get a couple of companies who haven’t paid you for 6 months and have stopped responding to polite requests to be paid the money we’re owed. I would say they’re just another of these small “me-too” networks, but when one has just had a £2m VC investment and the other is a AIM-listed company that owns a financial-orientated network, it’s clear that cashflow shortages are no excuse for these guys.
So, before I read up on Debt Management Vol.5, a final plea to these two companies – “Why don’t you just chuffin’ pay me?”
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I had a real problem getting money out of clash-media this month, the emails I got where very funny, they had several members of staff come up with every reason in the book to try and not pay me, when the correct thing to do was to simply just pay the money they owed me. In the end I had to speak to the FD on the phone who comically told me that I needed them, how very arrogant to think that I would need to deal with a company that can’t see fit to pay me as I don’t need the greif. He was also a very sensitive soul as he didn’t like that fact that I was asking for the money I was owed, he felt it was rude to ask for it, oh well I got my money removed every single link, they will get a final invoice and that is it for me, never touch them again. I still think I should blog about it as clearly I am not the only one they try not to pay on time, as you have demonstrated in your blog post and I know other affiliates in the same boat.
Rude to ask for the money you are owed! what a joke and thanks for the warning.
[...] just read through another post about network payment problems, this time by John Lammerton. It seems to be a particular problem with Directtrack driven networks, of which a large handful [...]
[...] now four weeks to the day since my rant about networks who don’t pay or just seem to make getting paid a hassle, and time for an update. This time, however I [...]
[...] 19th June 2007. Still no reply to any of the last six emails, starting to get frustrated now, which leads to this blog post. [...]
Has this being resolved yet? also did it involve a great deal of cash (you would think they would hate to loose a top affiliate if it did)
uvme, Have a look at the “A tale of two networks” article below where I have chronicled the entire saga.
Or, the shorter version: Yes, I got paid in the end, but I had to start legal action against them to get the cash!
Companies these days don’t seem to care and work on the numbers games of “try it on and see how far we can push it before the end user gives in” (unfortunately this is the most of the time).
Well done for getting your money back!