Lammo.net: Affiliate Marketing Blog

So . . . you’ve signed up to an Affiliate Marketing network or you’ve put some well placed links on your site and you’ve received your first commission payment. You’re now officially part of a revenue-sharing network. Once you’ve taken you first tentative steps into the world of affiliate marketing and you’ve realised that it really isn’t as difficult or intimidating as you first thought, it can be tempting to get a bit over ambitious and want to become a ’super affiliate’ as soon as possible.

Of course it would be great to soar to the dizzy heights of ’super affiliate marketing’, there is nothing wrong with being inspired by other people’s success and wanting a slice of that particular pie but it’s more important…

Continue Reading What's a Super Affiliate, and how do I become one?

Unless you’ve been living in a cave for the past six months, or you’ve hidden yourself away in your bedroom trying to become the next ’super affiliate’, then you won’t have failed to notice that the economy is looking a little grim. And it’s not just in the UK, globally there’s been a massive downturn in borrowing, unemployment is on the rise, banks are being nationalised - it’s in a bit of a state. Even the government has acknowledged that we are heading for, if not already feeling, a recession (so it must be nearly over!).

Many small businesses are already feeling the effects; staff are being made redundant or, worse still, businesses are going under completely sometimes after years and years of trading. Even…

Continue Reading Affiliate Marketing: A recession proof business?

Everywhere you look businesses are struggling or even going under and the media is full of doom and gloom stories about the credit crunch and the recession that the country is seeing the beginning of. But just because the economy is not as strong as it could be, this doesn’t mean that there aren’t opportunities out there to start up new businesses and make money and in some cases, lots of it.

What is a recession?
Technically speaking, a recession is when the country sees an economic decline, or “negative growth” over two quarters of a year. There are different stages of a recession though, sometimes economies can recover and could even see growth for the rest of the year. This is known as a…

Continue Reading What sells during a recession?

Its clear that relationships between companies online are hugely beneficial - they generate more traffic, sales and thus more profit. However it is often difficult to find the right partners. Agencies are one of the best ways of finding companies with which to partner, not least for an affiliate relationship. Agencies generally have a large number of contacts as a result of their client base and through strategic partnerships and can therefore match businesses accurately and effectively.

What is an agency?
The Affiliate Marketing agency in this case is a firm dedicated to promoting their clients and their clients’ web properties. Many have graduated to online marketing from a traditional offline marketing role. Others were founded with an online focus from the outset. Agencies provide a range of services from strategy through…

Continue Reading What does an Affiliate Marketing Agency actually DO?

I’d like to welcome our latest sponsors to the Blog, Jackpot Joy and Netklix. Updating the blog regularly is a tough and never-ending job, and it is only made possible by the wonderful support of companies such as these, and our original sponsors, DGM. As we enter the manic period of Christmas sales, it’s only fair that I support those who have supported me, and so I encourage all Lammo.net readers to consider putting a little more of your Christmas efforts into promoting these guys:

Jackpot Joy are well known, and very well respected in the Affiliate world, offering a soft-gaming platform that fits well into most mainstream websites. Through their parent website Market-Ace, you can also work with Sun Bingo and News of the World Bingo, two huge brands…

Continue Reading Huge Thanks to our sponsors

It’s been a while since I had a moan on this blog (oh yes it is!), but the top has been blown this week after I managed to lose several hundred pounds on PPC (There’s a reason I should stick to SEO) promoting Appliances Online via Affiliate Window.

During my preparation for the PPC, I checked AWIN for the EPCs, validation rates, conversion rates etc of the major brands in the Electrical sector. Appliances Online came out as one of the best with an average EPC of £0.64 (Only Boots Kitchen Appliances were better at £0.68). As I was buying extremely relevant traffic and then sending it via deeplinks to specific pages on the Appliance Online website, I was quietly confident that I could achieve a better EPC than £0.64, but…

Continue Reading What's the point in telling us EPCs if they're completely wrong?