Leakage is the term most commonly used to describe the sales that might have occurred if the visitor to the site had not decided to continue looking elsewhere for more information, a better price or some other purchase “trigger” before completing a transaction. Stopping potential sales leaking... 

We are always talking about how affiliate marketing can be great if you’re willing to dedicate yourself to the cause and don’t mind being patient in the early stages. We all know it is easy to become disheartened when things don’t pick up instantly. As a result, here at Lammo.net we... 

So the 2010 a4uawards are nearly upon us, and today the team have announced that nominations are open for the “community choice” element of the awards. Somewhat disappointingly, only five of the 25 awards up for grabs will be decided by the coalface workers of the Affiliate Marketing industry,... 

Why is it that so many people want to get into affiliate marketing? Common reasons include the lure of a working week that may potentially require just a few hours input for a huge return; the chance to work from home, to make your own hours and to fashion an online empire whilst wearing your pants and... 

Many people get into affiliate marketing not just because they’ve heard about the money that’s to be made, but because they want to get away from office politics, the grumpy boss or the daily commute that can be such a pain. Or all of the above. One of the ‘perks’ of affiliate... 

Sometimes being an affiliate is absolutely brilliant and many of the benefits of working from home are immediately obvious to anyone who has ever had to deal with the daily grind of office work or the daily commute. Here we are briefly exploring some of the more obvious benefits that make working from... 

“There is no such thing as a problem, only an opportunity” is one of the oldest and arguably most over-used sales truisms. There is of course some truth in it, if only you have the imagination, skill and resilience to handle the situation objectively. Few of us are immune from some form... 

“Sticky” is a popular expression used to describe a website with content or functionality that ensures that visitors want to keep reading and to keep returning to the site because they find it to be of value. We are focusing here on the content element of the site rather than specific functionality.... 

I’ve always loved the way Amazon work as an online retailer – They analyse just about every possible part of the user journey, and do everything within their power to not only close a sale, but increase basket size, and leave feedback about the product to help close the sale for future shoppers. They... 

Affiliate Marketing in 2009 is primarily pay-per-sale (PPS), so it can be argued that this should be part of a merchant`s sales budget, and therefore uncapped since it is performance based. However, there is an alternative view that affiliate marketing essentially involves advertising on hundreds or... 

I stumbled across GeoffBlog’s review, and agreed with pretty much every word of it, so rather than post the same things, I thought I’d just link to the post (maybe I could do a session next year on entitled “How to be a very tired, still-slightly-hungover and thoroughly lazy blogger”)... 

There have been numerous attempts over the recent years to improve the lot of small businesses by introducing measures to try and reduce the administrative burden and encourage enterprise. Sadly, the financial aspects have changed so much that it is hard to be definitive as to the benefits of incorporation... 

Once again the age-old voucher code debate has reared its ugly head, and is showing no signs of going away. Which led me thinking of potential solutions that would help avoid content affiliates like myself losing out when the very consumers we’re written for, persuaded to part with their hard earned... 

Mini sites remain a popular approach among content and SEO affiliates. For those of you who have yet to play with them, a mini site generally consists, as the name suggests, of a relatively small number of pages focused on a specific theme and with a relevant domain name, strong on-page SEO and great... 

A significant part of breaking into a foreign market is local knowledge. As affiliates, we operate in our own local markets instinctively because we are part of the culture and society, but the requirements of other countries — what is acceptable and will sell — can vary hugely. Success depends...