Continued from Part II… Part Three: 2006 to 2010. Knock it all down and start again. My return to Affiliate Marketing wasn’t exactly a joyous occasion, it was more of a firefighting experience. Balancing the books was pretty much impossible. I had £3,000 left on the company overdraft (which...
Continued from Part I Part Two: 2003 to 2006: Making a fortune, losing a fortune. Walking away. Forced back. So where were we? Oh yeah, Adwords came along, and totally changed the game for me, and a lot of other affiliates. We were making a good living before, but once Adwords hit these shores, the game...
It was my brother’s birthday on Sunday. Which is nice and all, and not really relevant to Affiliate Marketing. Except that 1st August isn’t just the day my brother was born, it was also the day that my career in Affiliate Marketing was born (albeit there’s a bit of an age gap between...
7th January 2002.. My first day as a Full time affiliate. I’d been working part time on my affiliate business for just short of 18 months before handing in my notice at the Day Job from Hell, giving myself a few weeks off for Christmas, New Year and Good Behaviour, and starting afresh to concentrate...
There’s been a fair bit of debate recently about More Niche’s decision to introduce “Split Commissions” on their weight loss pill product Proactol, the idea being to reward not only the last referrer as pretty much every other affiliate program does, but to also award the first...
Lammo in Mourning – Well, it finally happened.. Plymouth Argyle were relegated from the Championship last week, and we’re going to be plying our trade against such giants as Rochdale, Yeovil and Bournemouth next season. Heck, we might even be playing Aldershot Town in a league fixture next...
No excuse for bad service – Zak from Prezzybox had a great rant on his blog last week after he experienced awful customer service when trying to buy a new car. There’s no excuse whatsoever for this – your sales team are the face of your company, and as we look to exit recession, building...
Next making friends again – Oh dear, Next just can’t seem to get on with their affiliates can they? Not content with dropping commissions for Christmas, bidding on their competitiors brand names and kicking bloggers off the program for posting anything remotely negative, they’ve now...
I’m pleased to announce that Lammo has (somehow?) been shortlisted for the Affiiate Marketing Blog of the Year award at the forthcoming a4uawards. After also being shortlisted last year, I didn’t expect to make the cut for a second year (especially as I didn’t even nominate myself this...
Leakage is the term most commonly used to describe the sales that might have occurred if the visitor to the site had not decided to continue looking elsewhere for more information, a better price or some other purchase “trigger” before completing a transaction. Stopping potential sales leaking...
We are always talking about how affiliate marketing can be great if you’re willing to dedicate yourself to the cause and don’t mind being patient in the early stages. We all know it is easy to become disheartened when things don’t pick up instantly. As a result, here at Lammo.net we...
So the 2010 a4uawards are nearly upon us, and today the team have announced that nominations are open for the “community choice” element of the awards. Somewhat disappointingly, only five of the 25 awards up for grabs will be decided by the coalface workers of the Affiliate Marketing industry,...
Why is it that so many people want to get into affiliate marketing? Common reasons include the lure of a working week that may potentially require just a few hours input for a huge return; the chance to work from home, to make your own hours and to fashion an online empire whilst wearing your pants and...
Many people get into affiliate marketing not just because they’ve heard about the money that’s to be made, but because they want to get away from office politics, the grumpy boss or the daily commute that can be such a pain. Or all of the above. One of the ‘perks’ of affiliate...
Sometimes being an affiliate is absolutely brilliant and many of the benefits of working from home are immediately obvious to anyone who has ever had to deal with the daily grind of office work or the daily commute. Here we are briefly exploring some of the more obvious benefits that make working from...


