No excuse for bad service – Zak from Prezzybox had a great rant on his blog last week after he experienced awful customer service when trying to buy a new car. There’s no excuse whatsoever for this – your sales team are the face of your company, and as we look to exit recession, building... 

Next making friends again – Oh dear, Next just can’t seem to get on with their affiliates can they? Not content with dropping commissions for Christmas, bidding on their competitiors brand names and kicking bloggers off the program for posting anything remotely negative, they’ve now... 

I’m pleased to announce that Lammo has (somehow?) been shortlisted for the Affiiate Marketing Blog of the Year award at the forthcoming a4uawards. After also being shortlisted last year, I didn’t expect to make the cut for a second year (especially as I didn’t even nominate myself... 

Leakage is the term most commonly used to describe the sales that might have occurred if the visitor to the site had not decided to continue looking elsewhere for more information, a better price or some other purchase “trigger” before completing a transaction. Stopping potential sales leaking... 

We are always talking about how affiliate marketing can be great if you’re willing to dedicate yourself to the cause and don’t mind being patient in the early stages. We all know it is easy to become disheartened when things don’t pick up instantly. As a result, here at Lammo.net we... 

So the 2010 a4uawards are nearly upon us, and today the team have announced that nominations are open for the “community choice” element of the awards. Somewhat disappointingly, only five of the 25 awards up for grabs will be decided by the coalface workers of the Affiliate Marketing industry,... 

Why is it that so many people want to get into affiliate marketing? Common reasons include the lure of a working week that may potentially require just a few hours input for a huge return; the chance to work from home, to make your own hours and to fashion an online empire whilst wearing your pants... 

Many people get into affiliate marketing not just because they’ve heard about the money that’s to be made, but because they want to get away from office politics, the grumpy boss or the daily commute that can be such a pain. Or all of the above. One of the ‘perks’ of affiliate... 

Sometimes being an affiliate is absolutely brilliant and many of the benefits of working from home are immediately obvious to anyone who has ever had to deal with the daily grind of office work or the daily commute. Here we are briefly exploring some of the more obvious benefits that make working from... 

“There is no such thing as a problem, only an opportunity” is one of the oldest and arguably most over-used sales truisms. There is of course some truth in it, if only you have the imagination, skill and resilience to handle the situation objectively. Few of us are immune from some form... 

“Sticky” is a popular expression used to describe a website with content or functionality that ensures that visitors want to keep reading and to keep returning to the site because they find it to be of value. We are focusing here on the content element of the site rather than specific functionality.... 

I’ve always loved the way Amazon work as an online retailer – They analyse just about every possible part of the user journey, and do everything within their power to not only close a sale, but increase basket size, and leave feedback about the product to help close the sale for future shoppers. They... 

Affiliate Marketing in 2009 is primarily pay-per-sale (PPS), so it can be argued that this should be part of a merchant`s sales budget, and therefore uncapped since it is performance based. However, there is an alternative view that affiliate marketing essentially involves advertising on hundreds or... 

I stumbled across GeoffBlog’s review, and agreed with pretty much every word of it, so rather than post the same things, I thought I’d just link to the post (maybe I could do a session next year on entitled “How to be a very tired, still-slightly-hungover and thoroughly lazy blogger”)... 

There have been numerous attempts over the recent years to improve the lot of small businesses by introducing measures to try and reduce the administrative burden and encourage enterprise. Sadly, the financial aspects have changed so much that it is hard to be definitive as to the benefits of incorporation...