“There is no such thing as a problem, only an opportunity” is one of the oldest and arguably most over-used sales truisms. There is of course some truth in it, if only you have the imagination, skill and resilience to handle the situation objectively. Few of us are immune from some form... 

“Sticky” is a popular expression used to describe a website with content or functionality that ensures that visitors want to keep reading and to keep returning to the site because they find it to be of value. We are focusing here on the content element of the site rather than specific functionality.... 

I’ve always loved the way Amazon work as an online retailer – They analyse just about every possible part of the user journey, and do everything within their power to not only close a sale, but increase basket size, and leave feedback about the product to help close the sale for future shoppers. They... 

Affiliate Marketing in 2009 is primarily pay-per-sale (PPS), so it can be argued that this should be part of a merchant`s sales budget, and therefore uncapped since it is performance based. However, there is an alternative view that affiliate marketing essentially involves advertising on hundreds or... 

I stumbled across GeoffBlog’s review, and agreed with pretty much every word of it, so rather than post the same things, I thought I’d just link to the post (maybe I could do a session next year on entitled “How to be a very tired, still-slightly-hungover and thoroughly lazy blogger”)... 

There have been numerous attempts over the recent years to improve the lot of small businesses by introducing measures to try and reduce the administrative burden and encourage enterprise. Sadly, the financial aspects have changed so much that it is hard to be definitive as to the benefits of incorporation... 

Once again the age-old voucher code debate has reared its ugly head, and is showing no signs of going away. Which led me thinking of potential solutions that would help avoid content affiliates like myself losing out when the very consumers we’re written for, persuaded to part with their hard earned... 

Mini sites remain a popular approach among content and SEO affiliates. For those of you who have yet to play with them, a mini site generally consists, as the name suggests, of a relatively small number of pages focused on a specific theme and with a relevant domain name, strong on-page SEO and great... 

A significant part of breaking into a foreign market is local knowledge. As affiliates, we operate in our own local markets instinctively because we are part of the culture and society, but the requirements of other countries — what is acceptable and will sell — can vary hugely. Success depends... 

Everyone loves a bargain, there’s no denying it. Few of us can resist the lure of money off. Merchants recognise this and have been issuing voucher codes and offers in ever increasing numbers over the last few years. Affiliates, never slow to recognise an opportunity, have either added vouchers... 

Sometimes when you spend so much of your time living your life and conducting your business online it’s hard to associate the virtual world with the real world, and you can get to thinking that the necessities of everyday life don’t apply. Becoming self-employed is great, but whether you’re... 

I’ve been facing a mad rush against time the last few weeks/months – Knowing that Little Lammo would be making an appearance this summer, I wanted to make sure that everything is up to date. That meant rushing out a site that I had planned on soft-launching over the course of a year. So,... 

We’re always looking for ways to improve Easy Content Units – whether it’s just making affiliates lives easier or actually increasing clickthroughs and conversions to make a difference to the commissions flowing into affiliates pockets. One thing we looked at recently was the use of... 

I had a card through the door yesterday – a missed delivery from Royal Mail. Oh well, thought I.. yet another item of baby paraphernalia that Er Indoors has been buying online (usually without remembering to go through an affiliate link I may add.. grr) – So off I trundle to the delivery... 

Everyone (myself included) bangs on about the importance of good content and how content is the real driving force behind creating a successful affiliate site, but there is something else concerning many affiliates at the moment: design. The forums are alive with questions regarding the battle between...