Part Two of “A Day in the Life of…” shows us a typical day for Helen Southgate, Affiliate Director at DGM. I’m grateful to Helen for agreeing to give us this insight into her daily workings, and indeed to everyone who has agreed to let us spend a virtual day with them. We have... 

During an interview with Chris Frost last month, I mentioned that it would be a fab idea for everyone in Affiliate Marketing to spend a month doing a job-swap with someone from “the other side” – i.e Networks become affiliates for a month, and affiliates spend a month working for a... 

Next try to start building bridges – It’s been interesting to see that i-level, the agency “managing” Next on Buy.at and Affilinet have this week announced a couple of events to try and address the uproar that they caused a few weeks ago arrogantly branding affiliates as “polluters”... 

Today sees the launch of Looflirpa.com, the UK’s first network to exclusively offer a range of merchants paying affiliates 0% commission. Having seen the success of programs such as Dixons, Comet and Cartridge Monkey getting affiliates to sell their various products free of charge, CEO of Looflirpa... 

POR resurrect deadlinks More – We must all remember the true meaning of Easter – No, it’s not all about Eggs and Chocolate (whose idea was it to discover a hidden love of KitKat Chunkies and Mini-Eggs two weeks before going on a beach holiday?), but of course Easter was when the Easter... 

AF move to cookie-less tracking More – I don’t know if I’ve even mentioned it, but I’m not the most technically-gifted affiliate out there. But even I understand how cookies work in the context of Affiliate Marketing – User clicks on a link, a file (cookie) gets placed... 

Next: Adding to the pollution – More, More, More More and More – At last, a merchant that lives up to their name – Every time I see “Next” in the product feeds or merchant listings, I automatically skip to the next merchant in the list! The rate they’re going, they’re... 

Can you hear me now? – First of all, my apologies for the silence over the last two weeks. Things have been so manically busy as we approached the end of some major projects that it’s been very difficult to find even 5 minutes to post to the blog. Normal service will be resumed from here... 

Buy.at/Holiday Watchdog sales More and More – It’s the time of the big money sales again. I have to say no-one deserves it more than the two Chris’s from Holiday Watchdog (Who will have to become known as the two Chris’s from Sunshine now) – They show that you can start... 

Do networks really incentivise their affiliates? More - The simple answer to this is no. During my 18 months out of Affiliate Marketing in 2005/2006 I did some work with The Utility Warehouse, notching up a couple of hundred sales, for which I still get paid a few hundred quid a month. As a thank-you... 

Content is King again More – It looks like Affiliate Marketing is going full circle, and as a content affiliate that publishes in excess of 100,000 words of highly-researched unique content every month, I certainly hope it is! As more and more affiliates are being squeezed out of PPC by Search... 

New Look Blog – Yup, I’ve jumped on that bandwagon and decided that the New Year is the perfect time for a new look theme. We’re still tweaking things behind the scenes, so please do shout if you spot anything that isn’t as it should be! I do like the web 2.0 feel of it, and... 

Affiliate Marketing Muppets – I’ve long considered a “Muppet of the week” award for this blog, but always refrained from doing so as I was worried I was turning into Affiliate Marketing’s version of Victor Meldrew as it was. But there’s no harm in highlighting some... 

Cashback Sites to kill Affiliate Marketing? More - I don’t believe that cashback sites will spell the end of Affiliate Marketing, after all Spyware, crap merchants, dodgy affiliates, brand bidders and general apathy have collectively failed to do so. But they certainly will have a major impact... 

Well here we are, another year older and another year wiser.. well most of us! I’ve decided to condense the blog posts somewhat this year, as I know it’s going to be tough to find the time to blog regularly otherwise, so expect one or two posts a week with a wide variety of topics…...