19th January 2009 was the day we finally released the very first public beta version of Easy Content Units, and what a whirlwind year it’s been – the system has been tweaked literally (take note Jamie Redknapp!) hundreds of times to take on board new features, suggestions and improvements... 

I’m always harping on about how great ECU is at converting views into clicks, and clicks into sales (Did I mention the AVERAGE clickthrough rate for this month so far is a whopping 11.46%? No? Well, it is.), but thanks to those wonderful people at dgm and JD Williams, simply using ECU will not... 

I’ve always loved the way Amazon work as an online retailer – They analyse just about every possible part of the user journey, and do everything within their power to not only close a sale, but increase basket size, and leave feedback about the product to help close the sale for future shoppers. They... 

We’re always looking for ways to improve Easy Content Units – whether it’s just making affiliates lives easier or actually increasing clickthroughs and conversions to make a difference to the commissions flowing into affiliates pockets. One thing we looked at recently was the use of... 

Everyone (myself included) bangs on about the importance of good content and how content is the real driving force behind creating a successful affiliate site, but there is something else concerning many affiliates at the moment: design. The forums are alive with questions regarding the battle between... 

No prizes for guessing what the most frequently asked question on Easy Content Units has been for the last four months? Yup, it’s “When are you launching ECU Pro and removing the revenue share?” – Amongst the answers given to that question since January are: “when we exit... 

Thanks to a unique partnership deal with dealgroupmedia, all dgm affiliates can now benefit from FREE use of Easy Content Units for every single one of dgm’s merchants – This removes the usual 80/20 split for all dgm merchants (the split still applies to merchants on other networks, and...