In real estate, the adage is “location, location and location”. On the Internet, the equivalent might well be “relevance, relevance and relevance”. The Internet is all about information. Internet users (or at least those that matter commercially) are looking for information. The... 

We’re always being asked to click “here” or visit “this site” online whether we’re reading a blog, a forum post or indeed on sites of just about any type you care to think of. There is a widely held idea that constructing a sentence that instructs the viewer to click... 

Mini sites remain a popular approach among content and SEO affiliates. For those of you who have yet to play with them, a mini site generally consists, as the name suggests, of a relatively small number of pages focused on a specific theme and with a relevant domain name, strong on-page SEO and great... 

As always with any on-page SEO factor, there has been considerable debate as to the merits and use of Meta Tags. Ask 20 experts and you’ll get 22 opinions! Some question whether or not they continue to serve any purpose and whether using them will really make any difference to the search engine... 

Whilst it is relatively easy to set up your own site these days, the degree of competition in almost any sector you care to name means that getting your site to stand out amongst the crowd is going to take a great deal of effort. We have talked elsewhere on Lammo about the other factors involved in... 

We’ve all received those rather irritating cold calls from various banks, mobile phone networks and even double glazing salespeople, and cold calling has become something of a hot topic of things to complain about with us Brits, so is it really any surprise that people have started to have the... 

With this new year already speeding by (why must this always be the case?) and the peoples of the world seeming to be in a paradoxical state of both despair and hope (depending on the time of day you tune into a 24 hour news channel) it’s time to visit the world of linking and see if the winds... 

One of the key challenges with the keyword market is that it is a fickle mistress whether you are a lowly start up or a high flier. With keywords being such an integral part of both PPC and SEO campaigns, the right choices can make or break a business. As with most aspects of affiliate marketing, the... 

There’s just no getting around it, if you want to improve your search engine page ranking then link building is a key element of the way forward. Google and the like place considerable emphasis on well-placed, relevant links to and from the pages of your site and many web editors will only get... 

Business over the internet is all about building relationships with like minded individuals and organisations that are mutually beneficial, and though the rewards are ultimately financial, the currency of this world is not always hard cash. This is all particularly relevant to Link partners, and with... 

Just in case you haven’t had the term drummed into you enough yet the country is well and truly in the grips of an economic downturn, with words like recession and credit crunch being plastered everywhere. Luckily though, if there is a silver lining in all this, online stores and businesses haven’t... 

Achieving high rankings in the world’s most popular search engine is something we’ve been trying to do for just over 10 years. During that time a lot has changed. Petrol prices have soared, the music industry has been lost to the cesspit of telephone voting by teenage girls and unsurprisingly... 

Very little affects rankings more than link building. Link building is thus a vital method for promoting a website because most modern search engines attribute a great deal to a site’s link equity. The holy grail of link building is a relevant link from a good quality site given from within a content... 

It’s great that people have become search engine savvy. More and more people are wising up and starting to focus on link building to increase the ranking of their sites and benefit from the traffic and profits that should follow. The “world wide web” is just that, a tangled network... 

How many times have you received one of those auto-generated link request emails? If you’re anything like me you’ll receive so many you’ve lost count and you usually delete them before bothering to read them. Sound familiar? Anyone with a website can’t fail to be bombarded with...