SEO/Link Building - A guide to Link Building Services UK
SEO is about two things - On site content, and Links. There's no dark art to it really - It's as simple as putting relevant good quality content on your website, and then getting good quality relevant links to your site. Easy! Except for most people, it's anything but easy - Not everyone enjoys writing page after page of content, and lots of people hate going out finding links, and hate asking for them even more!
I'm the laziest link-builder in the world, but I understand that building inbound links to my website is essential to my business, so every now and then, I get off my arse, and get speaking to people, asking for link exchanges. I know however that I'll never have the stamina to do that every day, so I
outsource my link building to a company that gets me some brilliant inbound links from some great sites that are highly ranked, and 100% relevant to my sector. I've been using them for many years now, and would happily recommend them to anyone.
June 30th, 2009
As always with any on-page SEO factor, there has been considerable debate as to the merits and use of Meta Tags. Ask 20 experts and you’ll get 22 opinions! Some question whether or not they continue to serve any purpose and whether using them will really make any difference to the search engine ranking of your site. The current thinking is that although the use of Meta Tags by no means provides any level of guarantee as to search engine inclusion or placement, their effective use remains important.
The TITLE Tag
Since the Meta Tags are contained within the HEAD section of a page, before looking at them in detail it is worth mentioning the importance of the TITLE tag which is also contained within this section. Although not a Meta tag…
Continue Reading Should you still use Meta Tags?
June 23rd, 2009
Whilst it is relatively easy to set up your own site these days, the degree of competition in almost any sector you care to name means that getting your site to stand out amongst the crowd is going to take a great deal of effort.
We have talked elsewhere on Lammo about the other factors involved in Search Engine Optimisation (SEO) both on-page and off-page. One of the vital elements on your on-page strategy is that of keyword density.
The Right Keywords
Choosing the right keywords is vital in attracting traffic; for the most part this relies heavily on understanding your audience and targeting those key phrases they are most likely to use. Many affiliates already use tools such as the Google AdWords…
Continue Reading How dense are you?
June 18th, 2009
We’ve all received those rather irritating cold calls from various banks, mobile phone networks and even double glazing salespeople, and cold calling has become something of a hot topic of things to complain about with us Brits, so is it really any surprise that people have started to have the same extreme reactions when it comes to emailing?
The truth is, that whilst cold calling has perhaps proved successful in some ventures, the dangers of internet ’spam’ seem to flag up a warning to all of us these days and the risk of viruses or fraud seem all too frightening so most e-mails are deleted without ever having been opened. In some instances, emailing can have the opposite effect to the one initially intended, that is, that potential…
Continue Reading Sorry seems to be the hardest word
June 16th, 2009
With this new year already speeding by (why must this always be the case?) and the peoples of the world seeming to be in a paradoxical state of both despair and hope (depending on the time of day you tune into a 24 hour news channel) it’s time to visit the world of linking and see if the winds of change have been kicking up dust. We have talked before about linking being all about an exchange of value and an essential part of the online affiliate currency, and that partnership is integral to success. However, as many people will have experienced first hand, the realities of linking aren’t as clear cut and as simple as we would perhaps like them…
Continue Reading Link Building is still bloody hard work
May 18th, 2009
One of the key challenges with the keyword market is that it is a fickle mistress whether you are a lowly start up or a high flier. With keywords being such an integral part of both PPC and SEO campaigns, the right choices can make or break a business. As with most aspects of affiliate marketing, the main strategy should be about you finding a balance, in this case between the core, competitive terms and the longtail keywords. However, this is of course easier said than done. Understanding the merits of both core and longtail keywords as well as realising that the two are not mutually exclusive is a good place to start.
Why do you need to find a balance between the core, popular…
Continue Reading Choosing keywords for SEO and PPC
March 24th, 2009
There’s just no getting around it, if you want to improve your search engine page ranking then link building is a key element of the way forward. Google and the like place considerable emphasis on well-placed, relevant links to and from the pages of your site and many web editors will only get so far with their site with regards to SEO, without building these links.
A quality link is one that comes from a page which is relevant to your own and has already been indexed or, if a new page, is positioned in such as way as to ensure that it will be indexed within a reasonable time frame.
One Way Links
There are a number of different linking strategies and techniques that have…
Continue Reading Link Building: Strategies for a fair exchange of value
