Lammo.net: Affiliate Marketing Blog

I’ve outsourced a lot of my content writing for a couple of years now, having used a number of different providers, and seen a lot of variation, both in price, and in quality - and the two are invariably linked!

I’ve now settled into using the same company, who I know I can trust to produce excellent quality content at a reasonable price (though if you’re reading this guys - a discount for the plug would be much appreciated!). I thought it would be a good idea to look at the many different types of content providers that I have tried.

Before we dig into content providers in greater depth, it is worth highlighting the fact that there are an increasing number of “low cost”…

Continue Reading How much should you pay for content?

You may be concerned to hear that there is in fact a problem for affiliates using data feeds because they are on the surface such a convenient way of producing loads of information on tons of different products, and the simplicity and wealth of information is shared by the content widgets that some affiliate networks (and innovative affiliates!) create for their users. However, as most of you will know it’s not all about cold, hard information, especially when that information is necessarily replicated across the internet on other affiliate sites who share the same widget or data feed as you. The best way to attract traffic to your site and improve your ranking and indeed your attractiveness as a potential link partner is through unique content. Getting unique content…

Continue Reading Beating the data-feed "duplicate content" problem

Finding reliable, and genuine, UK based content writers is a challenge. Uniqueness of content is the key. Well written, original content can have a dramatic effect on the success of your affiliate site. Where content is interesting, readable and, most of all, relevant to your product or service, visitors will be encouraged to explore. A good content writer will get the message across.

Of course anyone can write, however finding and indeed retaining the right content provider or providers is a tricky business. But rest assured, the right person is out there, and the following advice should help you find them, and make them an invaluable part of your affiliate marketing activities.

It is a useful skill to be able to recognise effective content. Key characteristics of…

Continue Reading How to find good content writers for your affiliate site

Can you hear me now? - First of all, my apologies for the silence over the last two weeks. Things have been so manically busy as we approached the end of some major projects that it’s been very difficult to find even 5 minutes to post to the blog. Normal service will be resumed from here on.

Proud to be Fat More and More - No, I’m not talking about my ever-expanding “affiliate belly”, although I do believe there’s a link between the size of your stomach and the size of your commission cheques - All that time sat at your computer writing content and blog posts means both get a little bigger each…

Continue Reading Maintaining a sensible weight is the key to a healthy affiliate lifestyle

Content is King again More - It looks like Affiliate Marketing is going full circle, and as a content affiliate that publishes in excess of 100,000 words of highly-researched unique content every month, I certainly hope it is! As more and more affiliates are being squeezed out of PPC by Search agencies and merchant’s in-house campaigns, affiliates are realising that good unique content is the way forward.

At a4uexpo last year, I spent the entire week talking to merchants, agencies and networks and asking for regular unique content that we could publish, or shared content that we could re-write. The initial responses were very positive, with pretty much everyone promising the earth. Just one merchant/agency didn’t deliver anything…

Continue Reading Affiliate Marketing is going full circle