Comments on: Social Media for Newbies http://www.lammo.net/learning-affiliate-marketing/254/social-media-for-newbies/ Wealth creation through Internet Marketing and Investing Wed, 03 Mar 2010 20:28:29 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: BLOGERCISE http://www.lammo.net/learning-affiliate-marketing/254/social-media-for-newbies/comment-page-1/#comment-5168 BLOGERCISE Mon, 15 Jun 2009 12:33:05 +0000 http://www.lammo.net/?p=254#comment-5168 I think anyone new to social media should also be made aware of the negative side of social traffic. Remember that people looking at social sites are probably there to fill out some time, they are unlikely to be in the "buying mode". People often wonder what the downside of this is, heck it's all traffic at the end of the day! There are reasons why you wish to preserve traffic quality, for example if you use adsense this is critical - Google will drop your CPC revenue to the floor if you are sending sites irrelevant traffic. Of course social media has a place, as pointed out above there are some great applications. But social traffic is usually poor performing traffic (studies often suggest conversions drop by a factor of 10 cf SERPS traffic) so if you are a beginner and have limited time to devote to site building I would personally give this a low priority. I think anyone new to social media should also be made aware of the negative side of social traffic. Remember that people looking at social sites are probably there to fill out some time, they are unlikely to be in the “buying mode”. People often wonder what the downside of this is, heck it’s all traffic at the end of the day!

There are reasons why you wish to preserve traffic quality, for example if you use adsense this is critical – Google will drop your CPC revenue to the floor if you are sending sites irrelevant traffic.

Of course social media has a place, as pointed out above there are some great applications. But social traffic is usually poor performing traffic (studies often suggest conversions drop by a factor of 10 cf SERPS traffic) so if you are a beginner and have limited time to devote to site building I would personally give this a low priority.

]]> By: Andy Roberts http://www.lammo.net/learning-affiliate-marketing/254/social-media-for-newbies/comment-page-1/#comment-5162 Andy Roberts Fri, 12 Jun 2009 16:06:18 +0000 http://www.lammo.net/?p=254#comment-5162 John, congratulations on another informative and very well written post, I am looking forward to learning more about Social Media Optimisation in your future articles. John, congratulations on another informative and very well written post, I am looking forward to learning more about Social Media Optimisation in your future articles.

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