“There is no such thing as a problem, only an opportunity” is one of the oldest and arguably most over-used sales truisms. There is of course some truth in it, if only you have the imagination, skill and resilience to handle the situation objectively. Few of us are immune from some form of criticism. We have web sites and as such we are... 

I’m always harping on about how great ECU is at converting views into clicks, and clicks into sales (Did I mention the AVERAGE clickthrough rate for this month so far is a whopping 11.46%? No? Well, it is.), but thanks to those wonderful people at dgm and JD Williams, simply using ECU will not only result in more people clicking on your links,... 

“Sticky” is a popular expression used to describe a website with content or functionality that ensures that visitors want to keep reading and to keep returning to the site because they find it to be of value. We are focusing here on the content element of the site rather than specific functionality. To achieve stickiness, content must be... 

I’ve always loved the way Amazon work as an online retailer – They analyse just about every possible part of the user journey, and do everything within their power to not only close a sale, but increase basket size, and leave feedback about the product to help close the sale for future shoppers. They think of just about every possible user... 

Duncan Bannatyne OBE was born in Clydebank, Scotland on the 2nd February 1949. He had a relatively poor upbringing as the 2nd of seven children. At a young age his mother told him she couldn’t afford to buy him a bike, so Duncan asked around the local newsagents to see if he could start a paper round. He was told that to get the job he would need... 

It happens to us all, regardless as to whether you are a professional writer or simply someone attempting to complete any writing assignment involving a level of creativity. It is all too easy to push it down the list of priorities and to invent excuses to avoid tackling it right up to the deadline. The exception is of course, when the subject is so... 

Affiliate Marketing in 2009 is primarily pay-per-sale (PPS), so it can be argued that this should be part of a merchant`s sales budget, and therefore uncapped since it is performance based. However, there is an alternative view that affiliate marketing essentially involves advertising on hundreds or even thousands of different websites, with a combination... 

I stumbled across GeoffBlog’s review, and agreed with pretty much every word of it, so rather than post the same things, I thought I’d just link to the post (maybe I could do a session next year on entitled “How to be a very tired, still-slightly-hungover and thoroughly lazy blogger”) instead, and bullet point the main things... 

There have been numerous attempts over the recent years to improve the lot of small businesses by introducing measures to try and reduce the administrative burden and encourage enterprise. Sadly, the financial aspects have changed so much that it is hard to be definitive as to the benefits of incorporation for a small business over staying as a sole... 

Once again the age-old voucher code debate has reared its ugly head, and is showing no signs of going away. Which led me thinking of potential solutions that would help avoid content affiliates like myself losing out when the very consumers we’re written for, persuaded to part with their hard earned cash, and in many cases “closed the sale”... 

So that time is very nearly upon us again when the great and the good in Affiliate Marketing descend upon London Village for three nights and two full days of networking, education, and maybe a tiny bit of drinking until 5am. As a veteran of the previous two expos, I thought I’d share some essential tips with you to ensure you make the most of... 

This little fella has been with us for a month now, and he’s turned our lives upside down! I can’t believe a whole month has already flown by before I’ve had a chance to introduce the wee man – he’ll be a year before we know it at this rate! I’m very much working around his demands at the moment, so I’ll making... 

Mini sites remain a popular approach among content and SEO affiliates. For those of you who have yet to play with them, a mini site generally consists, as the name suggests, of a relatively small number of pages focused on a specific theme and with a relevant domain name, strong on-page SEO and great content. Although less fashionable than perhaps three... 

Whilst pay per click affiliate marketing can be a great way to drive high volumes of traffic through your site without having to worry about SEO and organic search results, there’s a risk that if you don’t do your research you’ll end up spending a lot more money than you make back in commission. Flying blind into a PPC campaign is... 

Another day, another successful entrepreneur who deserves our attention. One of the best ways to learn more about the business world and to pep up your spirits when you’re feeling blue is to examine the ways in which other business men and women have made their fortunes. These lessons are even easier to swallow if you learn that the person in...