Social Media for Newbies
Social Media Optimisation (SMO) has, over the last couple of years, become a significant discipline in its own right and we will be covering the subject in ever greater depth here at Lammo over the coming weeks and months. In simple terms, Social Media sites are, as the name suggests, sites that are designed to house and encourage interaction between users and the creation of one or more communities with a common theme or purpose.
Whilst many social media sites started life with non-commercial aspirations, the power of the approach has steadily attracted individuals and firms with commercial objectives. It has become a form of relationship marketing but of course entirely online, where website owners can interact and increase traffic to their sites. Social…
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