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Stop asking bloody questions and start DOING!
Stop asking bloody questions and start DOING!

We are always talking about how affiliate marketing can be great if you’re willing to dedicate yourself to the cause and don’t mind being patient in the early stages. We all know it is easy to become disheartened when things don’t pick up instantly. As a result, here at Lammo.net we are also constantly attempting to offer advice and... 

a4uawards nominations now open – make sure your voice is heard!
a4uawards nominations now open – make sure your voice is heard!

So the 2010 a4uawards are nearly upon us, and today the team have announced that nominations are open for the “community choice” element of the awards. Somewhat disappointingly, only five of the 25 awards up for grabs will be decided by the coalface workers of the Affiliate Marketing industry, with the remaining 80% of the awards decided... 

Do what you love.. Love what you do
Do what you love.. Love what you do

Why is it that so many people want to get into affiliate marketing? Common reasons include the lure of a working week that may potentially require just a few hours input for a huge return; the chance to work from home, to make your own hours and to fashion an online empire whilst wearing your pants and eating toast. The great part of this idealised... 

Happy Birthday to ECU!
Happy Birthday to ECU!

19th January 2009 was the day we finally released the very first public beta version of Easy Content Units, and what a whirlwind year it’s been – the system has been tweaked literally (take note Jamie Redknapp!) hundreds of times to take on board new features, suggestions and improvements from users, of which there are now nearly 1,300!... 

Working from Home sucks!
Working from Home sucks!

Many people get into affiliate marketing not just because they’ve heard about the money that’s to be made, but because they want to get away from office politics, the grumpy boss or the daily commute that can be such a pain. Or all of the above. One of the ‘perks’ of affiliate marketing is that you can work from home, setting... 

Working from home rocks!
Working from home rocks!

Sometimes being an affiliate is absolutely brilliant and many of the benefits of working from home are immediately obvious to anyone who has ever had to deal with the daily grind of office work or the daily commute. Here we are briefly exploring some of the more obvious benefits that make working from home a rocking alternative, as well as throwing... 

Dragons Den: Where are they now? – Eggxactly
Dragons Den: Where are they now? – Eggxactly

Series three, episode one, of the Dragons’ Den aired on August 3rd 2006. James Seddon walked into the Dragons’ Den asking for £75,000 of the Dragons’ ‘hard earned’ money, in return for a 10 per cent stake in his business. James started his pitch by describing how nutritious eggs are and how they make the perfect breakfast... 

Dragons Den: Where are they now? – Truly Madly Baby
Dragons Den: Where are they now? – Truly Madly Baby

Many entrepreneurs have tried their luck in the Dragons’ Den only to be ridiculed by Duncan Bannatyne, rebuked by Peter Jones or barked at by Deborah Meaden. Indeed, it takes a brave soul to venture into the Dragons’ Den and ask for a portion of the “hard earned inheritance” owing to Theo Paphitis’ children. More often... 

How Chris Dawson made his fortune
How Chris Dawson made his fortune

Stories of rags-to-riches entrepreneurs are fairly common in a society that has, despite the current recession, been gripped by consumerism for many decades. Arguably one of the most remarkable of all such stories is that of 57 year old businessman, Chris Dawson. Growing up in his home town of Hooe in Plymouth, it became evident at an early stage that... 

Should you link-build for “here”?
Should you link-build for “here”?

We’re always being asked to click “here” or visit “this site” online whether we’re reading a blog, a forum post or indeed on sites of just about any type you care to think of. There is a widely held idea that constructing a sentence that instructs the viewer to click ‘here’ for more details and using the... 

Dear Webmaster… You suck!
Dear Webmaster… You suck!

“There is no such thing as a problem, only an opportunity” is one of the oldest and arguably most over-used sales truisms. There is of course some truth in it, if only you have the imagination, skill and resilience to handle the situation objectively. Few of us are immune from some form of criticism. We have web sites and as such we are... 

Get paid 10% more – use ECU!
Get paid 10% more – use ECU!

I’m always harping on about how great ECU is at converting views into clicks, and clicks into sales (Did I mention the AVERAGE clickthrough rate for this month so far is a whopping 11.46%? No? Well, it is.), but thanks to those wonderful people at dgm and JD Williams, simply using ECU will not only result in more people clicking on your links,... 

Sticky content… or just plain stuck?

“Sticky” is a popular expression used to describe a website with content or functionality that ensures that visitors want to keep reading and to keep returning to the site because they find it to be of value. We are focusing here on the content element of the site rather than specific functionality. To achieve stickiness, content must be... 

How many ways should you skin the cat?
How many ways should you skin the cat?

I’ve always loved the way Amazon work as an online retailer – They analyse just about every possible part of the user journey, and do everything within their power to not only close a sale, but increase basket size, and leave feedback about the product to help close the sale for future shoppers. They think of just about every possible user... 

How Duncan Bannatyne made his fortune
How Duncan Bannatyne made his fortune

Duncan Bannatyne OBE was born in Clydebank, Scotland on the 2nd February 1949. He had a relatively poor upbringing as the 2nd of seven children. At a young age his mother told him she couldn’t afford to buy him a bike, so Duncan asked around the local newsagents to see if he could start a paper round. He was told that to get the job he would need...