Kieron Donoghue, the North-East’s most famous Peroni-drinker (excluding Gazza obviously!) has launched a fantastic new tool, which I think will prove to be invaluable to anyone doing PPC.

PreviewMyPPC allows you to see a preview of your ad, in real time for each of the main UK PPCSEs – Google Adwords, MSN Adcenter, and Yahoo Search Marketing (formally Overture). It’s similar to the tool provided within Google Adwords, but shows you not only the standard preview, but allows you to see what your ad would look like in one of the top positions too:

One thing missing at the moment (It is still in beta stage, so open to feedback) is the ability to enter your ad for Google for example, and then switch to Yahoo, and transfer your ad across for you to tweak to their format.

Knowing Kieron though, this will be just the tip of the Iceberg, and I’m sure by the time he’s finished, he’ll have one hell of a resource on his hands. Now if only we could persuade him to come up with a decent UK-based keyword research tool…

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