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Who is Lammo?
Posted by Lammo in Content is King again More – It looks like Affiliate Marketing is going full circle, and as a content affiliate that publishes in excess of 100,000 words of highly-researched unique content e
very month, I certainly hope it is! As more and more affiliates are being squeezed out of PPC by Search agencies and merchant’s in-house campaigns, affiliates are realising that good unique content is the way forward.
At a4uexpo last year, I spent the entire week talking to merchants, agencies and networks and asking for regular unique content that we could publish, or shared content that we could re-write. The initial responses were very positive, with pretty much everyone promising the earth. Just one merchant/agency didn’t deliver anything at all despite their promises (Shame on you Stream:20/Sky), so I had quite a lot of great content that I could use over the first few weeks. Three months later though, and the only people I’m still getting unique content from are… DGM…. Yup, *that* DGM – They of the broken promises and false dawns. Perhaps they really have turned the corner?
I also still get non-unique content that I can re-write from Oxygen and Jackpot Joy. As with so many things, the gambling sector tends to adapt a little quicker than other sectors, which is why the likes of Oxygen and JPJ, as well as Betfred Gaming and Bingo.com have provided me with one-off unique content articles, as well as a huge amount of shared content in their login areas that I can re-write to my hearts content.
Webgains pay CD WOW’s bills More – This shows that there are still some good guys in Affiliate Marketing. I had missed this news until Jason pointed it out, and you really have to applaud Webgains for doing this. Many networks would have said “tough luck” and wiped out the commissions, but by doing this (and you would imagine at some considerable cost), I will be sure to remember their actions when given the choice of working with Webgains or A.N.Other network.
That’s compliments for two networks now – I’m turning into a network-lover! Better slag some off next week so normal service is resumed!
Rogue Trader loses bank £7bn More - You have to question why the Bank’s system allows any trader, rogue or not, to rack up losses anywhere near this sort of scale – Surely alarms bells should be ringing as soon as they’re approaching £100m of losses, and systems should automatically suspend trading authority once they’re above £500m. To allow one man to lose £7billion is just crazy, especially when you consider that Nick Leeson only managed to lose £860m.
Argyle sunk by Portsmouth More – Yet another heartbreaking cup exit from Argyle, where we threw everything 
we had at a Premiership team, only to be foiled by a top keeper. Last year it was Watford and Ben Foster, this year it was Portsmouth and David James. It could have been so different however had blind referee Andre Mariner awarded Argyle a penalty in the latter stages for the most blatent handball you’re ever likely to see. Even Les Ferdinand on MOTD called it a “nailed-on pen”.
So heartbreak for Argyle, but a great day out. Everyone we met from Pompey, from Police Officers, Stewards and fans were incredibly friendly, and whilst the old stand at Fratton Park is a bit antiquated and creaking, I think the ground looks fantastic when full – A proper football ground, not one of the plastic bowls you see being build these days. Not a prawn sandwich in sight, and all the better for it!
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And no Michael Palin picture in your “full circle” bit – shame on you.
I completely agree. About 2 years ago I started writing unique content and working on affiliate blogs as a route to getting sales. I also started my reduction in PPC as I saw the ways things are were going.
It still takes a year to get anywhere with a fresh site – but it can be worth it. I implore every affiliate to become a wordsmith – its actually quite satisfying writing your own content.
I agree. I think there’s a blog post on the evolution of an affiliate marketeer too. Most, if not all, affiliates want a quick win when they first start and as they slowly start to understand affiliate marketing more and more they realise that if they want to do this stuff long term then they need to lay foundations, plant seeds (& other cliches) to reap the rewards later on.
Yes this can include PPC and there are a lot of (very) successful people doing just that. But my preference is to write good, relevant content that gets indexed and feel satisfied I’ve contributed to the internet experience in a positive way and not just added to the negative side of it.
[...] is King” adage is well worn for a reason. And as John Lamerton has been saying on his blog, Affiliates need to realise good unique content is the way forward. This is something I wholeheartedly agree with. Cost [...]
Lee – Yup, missed a trick with the Palin image lol.
Lee/Gadget – It is definitely the long road to riches – The hardest part is the first 3/4 months where you’re doing nothing but add content and seeing little or no return, compared to PPC when you can see sales coming in literally 5 minutes later. However, a year or two down the line, there’ll be no looking back (especially as the PPC affiliates get squeezed more and more)
And as you quite rightly point out, it’s really satisfying to create your own content – Look at Kirsty’s post above – She’s put a hell of a lot of work into that site and can quite rightly be really proud of her work. And even better, she’s already seeing some results in a competitive area – How much would that traffic cost her on PPC?
And of course, it answers the buzz question of 2008: “Does it add value?” – A resounding YES!
wow 1 hundred thousand words a month is massive. is there any website program that trawls a website to see how many words are present?
Close Protection – 100,000 words a month is a huge amount – Obviously I don’t write it all myself as I outsource a lot of the content-writing. I still chip in with a few thousand words a week, and I’m chuffed that the quality of the content we publish is top-notch.
i don’t know about programs to crawl a website to count words – I guess they probably do exist. There are loads of word counter tools out there that you can paste your content into to perform a word count – You can even put it on your own server/site if you wish. Here’s the one we use (http://www.javascriptkit.com/script/script2/countwords.shtml).